When you’re looking to create a niche for your digital products, finding a profitable niche is one of the most important steps to reaching your goals. Having one specific niche is extremely important, and can make the difference between success and failure for your niche products.

Choosing a profitable niche is an important decision. As such, it requires both forethought and research. You may ask yourself, why do i specify ‘your’ most profitable niche? Because what might work for one person probably won’t for another. We want to tailor this niche, not just to what’s making the most money right now, but what you personally will be happy with.

The following steps might get you up and run in discovering your marketing niche.

Start With What You Know

Start by making a list of all of the topics from the category mentioned by GetValueInc.com, that you have intimate knowledge of. The topics can be related to your past work experience, life experience, or even topics from the area around where you live.

Example:

1. Health & Fitness
   
2. Love & Relationships
3. Money & Investing
4. Cryptocurrency & Digital Money 
5. Spirituality
   
6. Food, Wine & Cooking
7. Politics/Current Events
8. Home & Garden
   
9. Science & Technology
10. Music and Movies 

Remember, you don’t need to be an expert in a certain subject to be able to write about it. If there’s a niche market that you’re somewhat familiar with, you can still include that in your list.

Identify problems you can solve.

With your list of topics in hand, you’re ready to start narrowing down your options. To create a profitable product, you first need to find problems your target customers are experiencing, then determine whether you can actually solve them. Here are several things you can do to identify problems in specific niches:

• Have one-on-one conversations or idea-extraction sessions with your target market. Make sure to find or create a framework for asking questions that helps you uncover pain points.
• Peruse forums. Search Quora, or find forums related to your niche, then take a look at the discussions that are taking place. What questions are people asking? What problems do they have?
• Research keywords. Explore different keyword combinations on Google Trends and Google AdWords’ keyword planner. This can help you uncover popular search terms related to pain points.

Research your competition.

The presence of competition isn’t necessarily a bad thing. It may actually be showing you that you’ve found a profitable niche. But you do need to do a thorough analysis of competing vendors. Create a new spreadsheet and start logging all of the competing vendors you can find.

Then figure out whether there’s still an opportunity to stand out in the crowd. Can you still rank for your keywords? Is there a way to differentiate yourself and create a unique products? Here are several signs that you can enter a niche and be successful, even if there are already other vendors serving it:

• Low-quality content. It’s easy to outrank your competition in a niche where other product vendors are not creating high-quality, detailed content that serves the audience.

Determine the profitability of your niche.

You should now have a pretty good idea of what niche you’re going to get into. Maybe you haven’t narrowed your list down to a single topic area, but you’ve likely found a few ideas you feel pretty good about. At this point, it’s important to get an idea of how much money you have the potential to make in your niche.

So, browse top products in your category. If you can’t find any product, that’s not a good sign. It might mean that nobody has been able to monetize the niche.

If your search does turn up a decent number of products — but not an overabundance of products — you’re in luck. Make note of price points so that you can price your own products in a competitive manner.

Test your idea.

You are now armed with all of the information you need to choose a niche, and the only thing left to do is test your idea.